Stage 3 of 4
The gift
Who it is for changes what lands: a first home, a couple, a man who says he wants nothing, a family mid-move.
Price decides far less here than fit does. A couple buying their first flat and a family moving for the fourth time want different things from the same shelf, and "new home gift" as a category is mostly candles that could have gone to anybody. These pages start from the person and the house instead, and they are honest about which of our own products actually suit each case and which do not.
The reading, in order
- Personalised new home gifts
- First home gifts
- New home gifts
- Moving house gifts
- New home gifts for men
- Housewarming gifts for men
- All the gift guides
What these pages keep concluding
Six landings, six different starting points, and the same conclusion arrives at all of them: what lands is a gift that is about this house rather than about moving in general. Almost nothing generic survives that test. A photograph of the front of the place does, because there is exactly one house it can be about, and that is the object this stage argues for.
And after that
The stage after this one is on the wall: What each format physically is, which wall it suits, and the sixteen painted houses already made.
Written by Craig Fearn, Our House Print.
From the journal